A public service announcement is when an important message is being sent to the public. This message is usually based on raising awareness on a certain issue. These messages are normally either knowledgeable, inspirational, or unexpected and shocking. The intended message’s objective is an effort to alter the public’s attitudes and behaviours to promote attention and possible change. It is important to engage the audience as the 5P’s of advertising are used; product, purchaser, persuasive, pitch, and presented.
Through public service announcements, students are able to voice a certain message using images, words, and multiple sources. A benefit of creating a PSA is that it can be created in multiple types of media (eg. IMovie and Animoto). It is important that students are taught how to send a certain message as well as understanding the objective of a video. Throughout creation of PSAs, students can become personally involved while working with a topic that personally interests them, however, a disadvantage is that students’ opinions may not be the same as their peers and may cause debates. It is important to teach students that everyone has a different opinion and view on certain issues. As a teacher it would be awesome to inspire children to create their own PSA. Every student has a unique interest and it is important for children to voice these opinions and ideas. It is also a great way to motivate students to focus on the social and global change happening around them. Storyboard That is a great website for students to use when creating their personal PSAs. There are many different templates in which students are able to choose to start off their video. Creating PSAs are also a great way to practice in getting a strong message across in a short amount of time. Scholastic also has a great website where teachers can refer to for ideas on lessons and teaching how to create an effective PSA. I also found a great chart in which students can fill out when building on their ideas when creating their PSAs, including; scenario, goal, reasons, facts, and more information. For students that cannot come up with an idea, or to get students brains thinking, teachers should provide some ideas and example topics before creation begins. I believe it is important to view examples of PSAs and take notes about similar traits in the videos to understand what is involved in an effective public service announcement (eg. humour, inspiring, etc). I believe it is also important to spend time experimenting with different types of media and learning what works best to teach students.
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